{"title":"Award-winning Men's","description":"\u003ch2\u003ePremiata Men: Handcrafted Sneakers with Innovative Design\u003c\/h2\u003e\u003cp\u003eDiscover the \u003cstrong\u003ePremiata men's collection\u003c\/strong\u003e, where Italian craftsmanship meets innovative and sophisticated design. Distinctive sneakers that combine quality materials, meticulous workmanship, and contemporary style for the man who seeks originality and refinement.\u003c\/p\u003e\u003ch3\u003eWhy Choose Premiata\u003c\/h3\u003e\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eItalian craftsmanship\u003c\/strong\u003e – Meticulous workmanship according to Made in Italy tradition\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eInnovative design\u003c\/strong\u003e – Distinctive lines, mix of materials, and refined details\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePremium materials\u003c\/strong\u003e – Leather, suede, technical fabrics, and quality finishes\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eDistinctive style\u003c\/strong\u003e – Sneakers that stand out for their unique and contemporary personality\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003cp\u003eFrom \u003cstrong\u003ereimagined running sneakers\u003c\/strong\u003e to \u003cstrong\u003econtemporary urban models\u003c\/strong\u003e, from \u003cstrong\u003eleather sneakers\u003c\/strong\u003e to \u003cstrong\u003emixed-material versions\u003c\/strong\u003e, every Premiata sneaker is designed for the man who seeks handcrafted footwear with a unique design. Ideal for leisure, urban casual-chic, weekends, and for those who desire Italian quality sneakers with a distinctive character.\u003c\/p\u003e","products":[{"product_id":"premiata-cappello-uomo-bale-21-blue","title":"PREMIATA Men's BALE 21 Blue Hat","description":"\u003cp\u003ePREMIATA Men's Hat BALE 21 Blue\u003c\/p\u003e\n\u003cp\u003eMade of 100% extra-fine merino wool, English knit\u003cbr\u003eEmbroidered \"PREMIATA\" lettering on the front\u003c\/p\u003e\n\u003cp\u003eComposition: 100% WV\u003c\/p\u003e\n\u003cp\u003ePACBAE23 23 Blue\u003c\/p\u003e","brand":"Premiata","offers":[{"title":"UN \/ BLUE","offer_id":51873047740754,"sku":"21471\/UNI\/Blue","price":84.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/9936\/5970\/files\/imageblue.png?v=1771284592"},{"product_id":"premiata-cappello-uomo-bale-23-black","title":"PREMIATA Men's Hat BALE 23 Black","description":"\u003cp\u003ePREMIATA Men's BALE 23 Black Hat\u003c\/p\u003e\n\u003cp\u003eMade from 100% extra-fine merino wool in an English knit\u003cbr\u003eEmbroidered with \"PREMIATA\" on the front\u003c\/p\u003e\n\u003cp\u003eComposition: 100% WV\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePACBAE23 23 BLACK\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Premiata","offers":[{"title":"UN \/ BLACK","offer_id":51873048068434,"sku":"21470\/UNI\/Blac","price":84.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/9936\/5970\/files\/imagenero_52c21a16-bbf8-4396-8b39-63c842ace31f.png?v=1771284809"},{"product_id":"premiata-scarpe-uomo-nous-var-7726-dark-blue","title":"PREMIATA Men's Shoes NOUS VAR 7726 Dark Blue","description":"\u003cp\u003ePREMIATA Men's Shoes NOUS VAR 7726 Dark Blue\u003c\/p\u003e\n\u003cp\u003eFrom Premiata's perennial state of research, refinement, and innovation comes the new running shoe, defined by a clean, effective, and incredibly high-performance model with an essential and tenacious style.\u003c\/p\u003e\n\u003cdiv class=\"product-short-description\"\u003e\n\n\u003cdiv id=\"shopify-section-template--23798685139291__custom_tabs_product\" class=\"shopify-section\"\u003e\n\n\u003cdiv class=\"custom-product-tabs bg_w w_100\" data-background-color=\"none\"\u003e\n\n\u003cdiv class=\"product-page--blocks\"\u003e\n\n\u003cdiv class=\"product-page--wrapper bg_w pt_50\" data-background-color=\"none\"\u003e\n\n\u003cdiv class=\"product-page-tabs\"\u003e\n\n\u003cdiv class=\"product-page--block\" data-block-type=\"collapsible-tab\"\u003e\n\n\u003cdiv class=\"collapsible-tab--wrapper\"\u003e\n\n\u003cdiv class=\"collapsible-tab--toggle\" tabindex=\"0\" aria-expanded=\"true\"\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"collapsible-tab--content-wrapper\" data-js-class=\"Transition\" data-transition=\"at_end\" data-js-loaded=\"true\"\u003e\n\n\u003cdiv id=\"collapsible-tab-content\" class=\"collapsible-tab--content\" data-item=\"rte-content\" data-transition=\"fade-in\"\u003e\n\n\u003cp\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003e• Sole: 70% eva 30% rubber\u003cbr\u003e\n• Upper: 15% pa 85% calf leather\u003cbr\u003e\n• Lining: 86% goat leather 14% calf leather\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Premiata","offers":[{"title":"Dark Blue \/ 45","offer_id":51873050460498,"sku":"21468\/45\/Dark","price":175.0,"currency_code":"EUR","in_stock":false},{"title":"Dark Blue \/ 40","offer_id":51873050493266,"sku":"21468\/40\/Dark","price":175.0,"currency_code":"EUR","in_stock":false},{"title":"Dark Blue \/ 41","offer_id":51873050526034,"sku":"21468\/41\/Dark","price":175.0,"currency_code":"EUR","in_stock":false},{"title":"Dark Blue \/ 42","offer_id":51873050558802,"sku":"21468\/42\/Dark","price":175.0,"currency_code":"EUR","in_stock":true},{"title":"Dark Blue \/ 43","offer_id":51873050591570,"sku":"21468\/43\/Dark","price":175.0,"currency_code":"EUR","in_stock":false},{"title":"Dark Blue \/ 44","offer_id":51873050624338,"sku":"21468\/44\/Dark","price":175.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/9936\/5970\/files\/PREMIATA-Scarpe-Uomo-NOUS-VAR-7726-Dark-Blue-2.png?v=1771266888"},{"product_id":"premiata-scarpe-uomo-lander-var-8010-grigio-chiaro","title":"PREMIATA Men's Shoes LANDER VAR 8010 Light Grey","description":"\u003cp\u003eLander sneakers in soft suede and nylon. The look is enhanced by the unmistakable Premiata logo. Ergonomic and super light sole.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eSole height 4.2 cm\u003cbr\u003eFootbed 28.5 cm\u003cbr\u003eThe shoe photographed is size 43\u003cbr\u003eSOLE: 30% RUBBER 65% EVA 5% TPU UPPER: 53% PA 37% CALF LEATHER 10% PU LINING: 86% GOAT LEATHER 14% CALF LEATHER\u003c\/p\u003e","brand":"Premiata","offers":[{"title":"40 \/ Light Grey","offer_id":52965350998354,"sku":"23107\/40\/Grig","price":225.0,"currency_code":"EUR","in_stock":true},{"title":"41 \/ Light Grey","offer_id":52965351031122,"sku":"23107\/41\/Grig","price":225.0,"currency_code":"EUR","in_stock":true},{"title":"42 \/ Light Grey","offer_id":52965351063890,"sku":"23107\/42\/Grig","price":225.0,"currency_code":"EUR","in_stock":true},{"title":"43 \/ Light Grey","offer_id":52965351096658,"sku":"23107\/43\/Grig","price":225.0,"currency_code":"EUR","in_stock":true},{"title":"44 \/ Light Grey","offer_id":52965351129426,"sku":"23107\/44\/Grig","price":225.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/9936\/5970\/files\/PREMIATAScarpeUomoLANDERVAR8010GrigioChiaro_6.webp?v=1774440865"},{"product_id":"premiata-scarpe-uomo-mase-25-var-8018-beige","title":"PREMIATA Men's Shoes MASE 25 VAR 8018 Beige","description":"\u003cdiv class=\"product-page--block\" data-block-type=\"collapsible-tab\"\u003e\n\n\u003cdiv class=\"collapsible-tab--wrapper\"\u003e\n\n\u003cdiv class=\"collapsible-tab--content-wrapper\" data-js-class=\"Transition\" data-transition=\"at_start\" data-js-loaded=\"true\"\u003e\n\n\u003cdiv id=\"collapsible-tab-content\" class=\"collapsible-tab--content\" data-item=\"rte-content\" data-transition=\"fade-in\"\u003e\n\n\u003cp\u003eThey reflect the nineties mood, combining a modern silhouette with precious materials and lively details. Faithful to the Premiata design, they retain all its key elements: the logo decorating the sides, the MASE lettering visible on the label, and contrasting treatments and details that enhance their visibility.\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cul\u003e\n\n\u003cli\u003eSole Height 4 cm\u003c\/li\u003e\n\n\u003cli\u003eInternal Fusbet 28.5 cm\u003c\/li\u003e\n\n\u003cli\u003eThe shoe pictured is size 43\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\u003cdiv class=\"product-page--block\" data-block-type=\"collapsible-tab\"\u003e\n\n\u003cdiv class=\"collapsible-tab--wrapper\"\u003e\n\n\u003cdiv class=\"collapsible-tab--toggle\" aria-expanded=\"true\" tabindex=\"0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\n\u003cdiv class=\"collapsible-tab--content-wrapper\" data-js-class=\"Transition\" data-transition=\"at_end\" data-js-loaded=\"true\"\u003e\n\n\u003cdiv id=\"collapsible-tab-content\" class=\"collapsible-tab--content\" data-item=\"rte-content\" data-transition=\"fade-in\"\u003e\n\n\u003cp\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003eSOLE: 30% RUBBER 65% EVA 5% TPU UPPER: 35% CALF LEATHER 55% PA 10% PU LINING: 100% GOAT LEATHER\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Premiata","offers":[{"title":"40 \/ Beige","offer_id":52965351293266,"sku":"23108\/40\/Beig","price":234.0,"currency_code":"EUR","in_stock":true},{"title":"41 \/ Beige","offer_id":52965351326034,"sku":"23108\/41\/Beig","price":234.0,"currency_code":"EUR","in_stock":true},{"title":"42 \/ Beige","offer_id":52965351358802,"sku":"23108\/42\/Beig","price":234.0,"currency_code":"EUR","in_stock":true},{"title":"43 \/ Beige","offer_id":52965351391570,"sku":"23108\/43\/Beig","price":234.0,"currency_code":"EUR","in_stock":true},{"title":"44 \/ Beige","offer_id":52965351424338,"sku":"23108\/44\/Beig","price":234.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/9936\/5970\/files\/PREMIATAScarpeUomoMASE25VAR8018Beige_1.jpg?v=1774440691"},{"product_id":"premiata-scarpe-uomo-mase-25-var-8026-marrone","title":"PREMIATA Men's Shoes MASE 25 VAR 8026 Brown","description":"\u003cp\u003eThey have a 90s mood, combining a modern silhouette with precious materials and vibrant details. True to the Premiata design, they retain all its key elements: the logo decorating the sides, the MASE lettering visible on the label, and contrasting treatments and details that enhance their visibility.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eSole Height 4 cm\u003cbr\u003eInternal Footbed 28.5 cm\u003cbr\u003eThe shoe photographed is a size 43\u003cbr\u003eSOLE: 30% RUBBER 65% EVA 5% TPU UPPER: 35% CALF LEATHER 55% PA 10% PU LINING: 100% GOAT LEATHER\u003c\/p\u003e","brand":"Premiata","offers":[{"title":"41 \/ Brown","offer_id":52965351588178,"sku":"23109\/41\/Marr","price":234.0,"currency_code":"EUR","in_stock":true},{"title":"42 \/ Brown","offer_id":52965351620946,"sku":"23109\/42\/Marr","price":234.0,"currency_code":"EUR","in_stock":true},{"title":"43 \/ Brown","offer_id":52965351653714,"sku":"23109\/43\/Marr","price":234.0,"currency_code":"EUR","in_stock":false},{"title":"44 \/ Brown","offer_id":52965351686482,"sku":"23109\/44\/Marr","price":234.0,"currency_code":"EUR","in_stock":true},{"title":"45 \/ Brown","offer_id":52965351719250,"sku":"23109\/45\/Marr","price":234.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/9936\/5970\/files\/PREMIATAScarpeUomoMASE25VAR8026Marrone_1.jpg?v=1774440632"},{"product_id":"premiata-scarpe-uomo-mick-var-8001-grigio","title":"PREMIATA Men's Shoes MICK VAR 8001 Gray","description":"\u003cp\u003eA mix of quality materials and leathers. The shoe is made in a grey shade for a casual style. The iconic silhouette is enriched with the Premiata logo.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eSole height 4.2 cm\u003cbr\u003eInternal footbed 28.5 cm\u003cbr\u003eThe shoe photographed is a size 43\u003cbr\u003eSOLE: 30% RUBBER 65% EVA 5% TPU UPPER: 25% CALF LEATHER 55% PA 20% PU LINING: 100% GOAT LEATHER\u003c\/p\u003e","brand":"Premiata","offers":[{"title":"40 \/ Grey","offer_id":52965352112466,"sku":"23110\/40\/Grig","price":225.0,"currency_code":"EUR","in_stock":true},{"title":"41 \/ Grey","offer_id":52965352145234,"sku":"23110\/41\/Grig","price":225.0,"currency_code":"EUR","in_stock":false},{"title":"42 \/ Grey","offer_id":52965352178002,"sku":"23110\/42\/Grig","price":225.0,"currency_code":"EUR","in_stock":false},{"title":"43 \/ Grey","offer_id":52965352210770,"sku":"23110\/43\/Grig","price":225.0,"currency_code":"EUR","in_stock":true},{"title":"44 \/ Grey","offer_id":52965352243538,"sku":"23110\/44\/Grig","price":225.0,"currency_code":"EUR","in_stock":true},{"title":"45 \/ Grey","offer_id":52965352276306,"sku":"23110\/45\/Grig","price":225.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/9936\/5970\/files\/PREMIATAScarpeUomoMICKVAR8001Grigio_5.jpg?v=1774440566"},{"product_id":"premiata-scarpe-uomo-mick-var-8086-verde","title":"PREMIATA Men's Shoes MICK VAR 8086 Green","description":"\u003cp\u003eA mix of quality materials and leathers. The shoe is made in shades of green for a casual style. The iconic silhouette is enhanced by the Premiata logo.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eSole height 4.2 cm\u003cbr\u003eInner footbed 28.5 cm\u003cbr\u003eThe shoe photographed is size 43\u003cbr\u003eSOLE: 30% RUBBER 65% EVA 5% TPU UPPER: 35% CALF LEATHER 10% PU 55% PA LINING: 100% GOAT LEATHER\u003c\/p\u003e","brand":"Premiata","offers":[{"title":"40 \/ Green","offer_id":52965352505682,"sku":"23111\/40\/Verd","price":225.0,"currency_code":"EUR","in_stock":false},{"title":"41 \/ Green","offer_id":52965352538450,"sku":"23111\/41\/Verd","price":225.0,"currency_code":"EUR","in_stock":true},{"title":"42 \/ Green","offer_id":52965352571218,"sku":"23111\/42\/Verd","price":225.0,"currency_code":"EUR","in_stock":true},{"title":"43 \/ Green","offer_id":52965352603986,"sku":"23111\/43\/Verd","price":225.0,"currency_code":"EUR","in_stock":true},{"title":"44 \/ 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The look is enhanced by the unmistakable Premiata logo. 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